Conspiracy theorists love hauling out the Skull & Bones Society at Yale, the Illuminati, the Templars, and the Freemasons as examples of corrupt secret societies, present and past. Movies like
The DaVinci Code have played up this angle as well with much success and entertainment value. However, there is a new Illuminati on the horizon: Google. Google metaphorically has its finger on the pulse of the world. How so, you ask?
The Lidless Eye WatchesFirst, consider the search engine itself. The
Google search page is the most often used home page on the Internet. And according to
an article I read today Google tags all searches with keywords, timestamps, and originating IP addresses -- and will be holding onto that information for 18-24 months. What does that mean to people who don't know what an originating IP address is? It means that Google can regurgitate every single query made for up to two years and tag it to a specific address. That can be combined with data from the Internet service provider who owns that address to tag it to a specific machine. Once there, the query is directly connected to a household or, if a company, to a machine where the system administrator can determine who was logged in at the time. In other words, Google knows what you're asking about and holds onto that for up to two years. If information is power, then this is a load of it.
That's Some Choice Stuff You're ViewingSecond, consider one of the most popular -- and free -- add-ons that Google has. The Google toolbar is a handy piece of add-on browser software, but at a price. It monitors the various web pages you load regardless of whether you query them up from Google's search engine or not. They make a point in the privacy statement about limiting personally-identifiable information, but I know too much about how the Internet works to buy into the idea that this information, when combined with the Google search queries, doesn't (and isn't) providing Google with a full-spectrum profile of my online browsing habits.
No Fair Peeking...Okay, Maybe OnceThird, Google has
Gmail, a very user-friendly web-based e-mail application. A lot of people use it in lieu of giving out their real e-mail addresses, but that power and flexibility also comes at a price. Now Google is storing e-mail for, well, a google of users. I know they're peeking because their spam filters have to in order to work. The question is if they're remembering what they peeked at. Is remembering illegal? Perhaps...I'm not a legal expert. Is it unethical? I'd definitely say so. I would venture that the answer to my question is that they aren't remembering what they peek at but then again if knowledge is power and power corrupts then transitively we have that information (knowledge) itself is a corrupting force.
Um, You Made A Typo There...Fourth, Google has put out a mini-office suite of apps for free. Called
Docs & Spreadsheets, it consists of a Word-like word processor and Excel-like spreadsheet. The service also allows for users to store files for later retrieval from a different location, or to share with people. So in addition to e-mail hosting, Google is now doing file hosting as well with the apps to drive it as an incentive to use it. Once again, it begs the question of whether they can peek at the data or not. Now only a true idiot would trust sensitive e-mail and/or data to a third-party, but I'm recalling the famous P. T. Barnum line as I consider just how much sensitive information might be out there already.
Cringing Yet?For the rest, I refer you to an
archived Cringely blog post on Google and what it's doing right now. For those without the gumption to read another blog entry, here are some of the key points of his post:
- Google now controls more network fiber than any other organization
- Google is building a lot of data centers (server farms) close to reliable electric power and to population centers.
He postulates that "Google intends to take over most of the functions of existing fixed networks in our lives, notably telephone and cable television." This might be a pipe dream and then again maybe not -- Cringely is wired in to the technocracy and his out-on-a-limb guesses are usually more often right than wrong. So while I don't know about the future of GooglePhone, Google Broadcasting Corporation, Google Box Office, or Cinooglemax, the facts from his blog post alone show Google to be poised for something major.
Everyone Recite the MantraThen we're left with the underlying Google corporate theory: above all else, do no harm. Noble words and a noble sentiment if we accept it at face value. Google does do charitable work and employees quickly become disciples. Knowing that employee loyalty is earned and not freely given, that last fact says a lot. So is there reason to not accept Google's statement at face value? I'm not certain, but let's say that I'm willing to consider it. If so, then Google has a tremedous amount of responsibility to act responsibly. Let's recap what they have:
- Access to search queries and web browsing habits.
- E-mail and document/spreadsheet data.
- A lot of fiber and a lot of server farms.
It could be that they're just trying to one-up Microsoft and de-monopolize the Windows monopoly. Whatever they're trying, they'd best be careful before they get an antitrust lawsuit brought against them as well. So Google, I'll buy the do no harm bit, but you've got an awful amount of power right now -- so prove me right.
Of course, Google now owns Blogger.com as well, so my blogging engine is run by them. I wouldn't be surprised if
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